Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. d) Write detailed descriptions of what the chart says in a sidebar text box Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. A consumergroup is defined as having significant relevance upon an individuals evaluations, aspirations, or behavior influencing the consumer. Questionnaire* This is an example of which of the following types of buying situation? Which of the influences on the consumer buying process does this represent? Which of these trade agreements represents the highest level of integration among participating nations? by a committee after considerable deliberation. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. Answer: Any six of the following Global businesses often find it particularly difficult to understand the __________ of a countrys culture. 11. Rather, they are strongly influenced by powerful outside forces that are beyond the, Marketing Processes and Consumer Behavior Question: 9)Decision Point: Target Marketing Now that you've conducted marketing research, you want to determine the target market for the new service. Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Marketing Research Exam 2 Term 1 / 130 Volume Click the card to flip Definition 1 / 130 the sheer amount of data being collected in big data systems Click the card to flip Flashcards Learn Test Match Created by Natalie_Castillo90 PLUS Ch 6-10 Terms in this set (130) Volume the sheer amount of data being collected in big data systems Velocity Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. The University will purchase new computers during the summer to update its computer labs. c. Using larger, bold fonts for headlines to ensure the story is easy to follow A) undermining competitive competencies B) building customer loyalty C) creating customer needs D) renewing a customer base E) cannibalizing products Page: 36, The holistic marketing framework is designed to address three key management questions. For example Teens clearly prefer the cherry flavour over all others is written in the active voice. Sandy and John have different _____ regarding the east side of the city. Page: 33, Value delivery process can be divided into three phases, out of which "choosing the value" implies _______, which is the essence of strategic marketing. to maximize postpurchase cognitive dissonance. Many companies in its industry will probably consider Apex as a ________. Table of Contents makes it easy to find what you are looking for answer: a. identify experts in the integration of the technology in a larger-scale application, b. identify primary commercial and government customers of the technology , c. identify relevant enabling technologies. A) product alliance B) logistics alliance C) pricing collaboration D) network alliance E) promotional alliance Page: 51, Abbot Laboratories warehouses and delivers 3M's medical and surgical products to hospitals across the United States. A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. Primary and Secondary, 1 out of 1 people found this document helpful. D) Value networkhow can a company effectively network? A) concentric strategy B) conglomerate strategy C) horizontal strategy D) intensive growth strategy E) integrative strategy Page: 45, Which of the following terms can be defined as "the shared experiences, stories, beliefs, and norms that characterize an organization"? c. How much they know already about the findings of the study Option 4 : Understanding customer needs and requirements, Copyright 2014-2022 Testbook Edu Solutions Pvt. b. through community debating organizations. reducing financial risk and increasing psychological payout. Field disposition reports Methodology outlines how the project was conducted and who provided the data (e.g. Global population growth is equally dispersed among nations. A legend or labels Chinas standard of living has dropped over the past 30 years. Which of these news stories has the, Decision Point: Your First Meeting: Crystal Soaps Home grown alum crystals, a science project and the easiest to grown minerals Your first client has a unique crystal-like soap set to launch. The BRIC countries are Bolivia, Russia, Italy and China. f. All of the above. every aspect of consumers purchase decisions. it involves both actual and potential customers. E) Columbia Pictures: We make movies. Forecasting sales, based on demand estimation and competitive analysis, 3. Page: 34, A principle of the value chain is that every firm is a synthesis of activities performed to design, produce, market, deliver, and support its product. Short answer option: Why is it important that attention be paid to how a marketing report looks? Three different types of Industries / Industry Sectors / Economic Sectors: aims to promote government regulation of research activities. A) the tactical marketing plan B) the target marketing plan C) the deployment plan D) the product-launch plan E) the product-development plan Page: 37, Which of the following is NOT one of the four planning activities undertaken by all corporate headquarters? Russian consumers have little interest in online shopping. b. Russia lags behind most European countries in use of the Internet. B2B marketing involves manufacturers, wholesalers, and service firms. consistent with underlying cultural values in a country. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. Identify and evaluate opportunities 2. Page: 34-35, Competitors in a given industry can be identified by the similarities in their core competencies. answer choices Analyze results Defining the problem Experiment Conduct a survey Question 2 30 seconds Q. Which global entry strategy has the highest degree of risk? Small companies use them to attract more attention to their purchasing needs. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. He will be stopping at the grocery store on the way home. Topline report A) teamwork group B) horizontal integration C) domestic power center D) value exploration E) value delivery network Page: 34-35, The key to utilizing organizational core competencies is to ________ that make up the essence of the business. e. An attractive report reflects well on the company and will lead to more work The Raycom engineers will primarily play the __________ role in the companys buying center. chapter 1-4 exam marketing research question 1 2 / 2 points marketing research: is the organization's formal communication link with the environment. Ensures the findings are absorbed, integrated and acted on Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. Describes the business decisions to be made. Which of the following is NOT one of the four general types of organizational cultures? Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. alienated Beverly, the real decision maker. Marketers that set unrealistically high consumer expectations of a product through advertising or other types of promotion, may generate higher initial sales, but it will eventually lead to _____ if the product fails to achieve these expectations. In terms of revenue generation, the tertiary sector is presently the largest sector of the world economy. They are usually not involved in creating products but rather in the provision of services to the general public and other industries. Most Americans tend to take access to global products and services for granted. Important PointsFollowing are the steps of market segmentation process -. Answer: A) Network management B) Supply chain management C) Marketing management D) Customer relationship management E) Total quality management Page: 34, Another way to describe a supply chain, where companies partner with specific suppliers and distributors to ensure a smooth functioning of the system, is to call it a ________. Page: 52, Firms directing the same strategy to the same target market constitute a strategic group. The active voice should be used to make report findings clearer and more immediate. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. f) None of the above (all are recommended) The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Global expansion often begins when a firm receives an order for its product from another country. Which of Maslows needs is Roberta fulfilling? with low individualism symbolism when confronted with a time oriented culture. Let us have a look at your work and suggest how to improve it! Which of the following are principles behind knowing your audience when presenting marketing research findings? Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. d. Organizing analysis into related units by storyboarding to avoid cultural reference group problems. Gerald is assessing global entry strategies for his gourmet sandwich business. Which of the following is a potential negative factor for foreign investment in China? 5 step process of the marketing framework wherein value is created for customers and marketers capture value from customers in return. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors From Frank, Kim learns which professors have left the university or are newly arrived. A) target market definition B) strategic market definition C) mass-market definition D) differentiated market definition E) integrated market definition Page: 39, Which of the following is best described as a market-oriented business definition? Which statement about Indias population is TRUE? Answer: Yes, a presentation deck will have someone explaining it. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. The business press can thus prove to be a major force on the organization. They also put personal care products in the pharmacy area, many aisles away from the grocery products. g. a, b and e. 9. A) organizational dynamics B) a business mission C) an ethical/value statement D) customer relationships E) corporate culture Page: 45, When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. Which of the following three choices are among the key process steps for technology-focused strategic market research? This is the most important, riskiest and most expensive decision she has ever made. Exchange controls refers to the regulation of a countrys, When firms pool their resources to enter a new market, they create a(n). Marketers particularly want their brands and products to be in consumers __________ sets. Size of the sample and expected accuracy Requirements for effective market segmentation are: Choose the most appropriate answer from the options given below: The correct answer is(A), (C), (D), (E) only. This would be an example of which of the following value creation steps? b. is a question that managers typically ask while conducting a scenario analysis. A) industry sphere B) vertical sphere C) product/application sphere D) competence sphere E) market segment sphere Page: 39, Gerber primarily serves the baby food market. You can get your paper edited to read like this. Answers: A. Although he is now in his seventies, he still has a "hands on" management style. Variations in the product design country by country, with the same basic promotional campaign used in all countries. A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process. The passive voice implies the subject. always include his firm in their universal set. Which approach should be used in marketing research reports? A) process B) supply chain C) value capture D) presence E) brand Page: 47, The first step in the business unit strategic-planning process deals with which of the following? Contact information and project number to ensure someone looking to ask a question or repeat the study months or years later can easily find the right research team. The shift of population from rural to urban areas in countries such as India helps global marketers by. 4. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. Marketing - Exam 2 Home Flashcards Marketing - Exam 2 Flashcards Total word count: 10393 Pages: 38 Get Now Calculate the Price Deadline Paper type Pages - - 275 words Check Price Looking for Expert Opinion? two questions on a questionnaire in a given study. A) market-penetration B) market-development C) diversification D) product-development E) exclusive Page: 43, Once Starbucks had established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Growth has been relatively equal for both developed and less developed nations. A) organizational plan B) strategic marketing plan C) corporate tactical plan D) corporate mission E) customer-value statement Page: 36-37, Which of the following plans would most likely include directions for implementing and addressing daily challenges and opportunities in product features, promotion, merchandising, pricing, sales channels, and service areas?
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