International Journal of Event and Festival Management, Article publication date: 14 October 2014. Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions A profound sense of connectedness between participants is to be found between the tents in the festival camp. 638,586. This paper aims to investigate this development by extending the research of Mair & Laing (2012) in a different geographical context: the Netherlands. commitment. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Wrocaw, German Breslau, city, capital of Dolnolskie wojewdztwo (province), southwestern Poland. Originality/value: This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Henderson S, Musgrave J. journal-article; Similar works. A contingent valuation methodology was used to measure WTP and analysis conducted with Repeated Measures ANOVA. Environment-Behaviour Proceedings Journal, This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. They form an essential part of the worlds of rock, classical, folk and jazz, forming regularly occurring pivot points around which musicians, audiences, and festival organisers plan their lives. Pop. Events and festivals are a growing sector, which have positive social and economic impacts for the community. Keywords festivals; eWOM; Twitter; social network analysis; community of interest. Then, the speaker . Please visit www.emeraldinsight.com/authors for more information. 1 0 obj With the help of perspectives from interactionist sociology and organisational studies I develop an analysis of how rock music festival skills are collectively produced. Changing audience behaviour: festival goers and throwaway tents Go to citation Crossref Google Scholar Social engineering and social marketing: why is one "good" and the oth. Festival is the gathering of society from many To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Videos showing bonfires with tents and chairs set on fire have been circulating on social media. data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB4CAYAAAB1ovlvAAAAAXNSR0IArs4c6QAAAnpJREFUeF7t17Fpw1AARdFv7WJN4EVcawrPJZeeR3u4kiGQkCYJaXxBHLUSPHT/AaHTvu . 247-262 . On the other hand they are considered to have a negative impact on the environment as well. A communally acknowledged competence is negotiated and made explicit by means, among other things, of the synchronisation of a daily rhythm that becomes common to many festivals. ,"Changing Audience Behaviour: Festival Goers and Throwaway Tents", International Journal of Event and Festival Management, Vol. (2008) as the recognition of a need, searching information that may help satisfy that need, evaluation of the options, purchase and post-purchase evaluation. Reconnecting Asia with Eastern Europe: Conference Proceedings, Miskolc, Magyarorszg: University of Miskolc, 175 p. in: Christou, E., Alexandris, K. and Fotiadis, A. <> Changing audience behaviour: festival goers and throwaway tents. Sorry, preview is currently unavailable. Doi DOI: 10.1108/ijefm-11-2013-0031. Stephen Henderson; James Musgrave; Publication date 2014. Catahan, N.(2019) The New Brighteners Versus (#@%&*!) Design/methodology/approach: Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. Also, similar drivers were identified in the cases under study and two barriers could be added to the results of the research of Mair & Laing (2012). Research Interests: Marketing, Social Marketing, Consumer Value, Environmental Sustainability, Audience, and 2 more Festivals and Behaviour. The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape). Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. Changing audience behaviour: festival goers and throwaway tents Stephen Henderson, James Musgrave. 2014;5(3):247-62. pp. A Dutch Case, From Glyndebourne to Glastonbury: The Impact of British Music Festivals: Annotated Bibliography, Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Developments in the real-time evaluation of audience behaviour at planned events, The Social Rhythm of the Rock Music Festival, Greening Bonnaroo: Exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods, Keen, E. Milton, S. and Keen, C. (2012) Role of Perspectivism in Ontology Development to Support Community Tourism Event Management, Australian Event Management Symposium 2012, Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Keen, E. Milton, S. and Keen, C. (2012) Service Blueprints in Fuzzy Contexts with Many Customers: A Case Study, Australian Event Management Symposium 2012, Optimising the potential of mega-events: an overview, Place branding: the implementation of a successful marketing strategy to the case of Chios Island, Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece, Visitor discourses on experiences: Reasons for festival success and failure, Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention, The evaluation of the perceived value of festival experiences: the case of Serralves em Festa, Promoting sustainable event practice: The role of professional associations, Research in Hospitality Management: Guests on Earth, Sustainability in Hospitality, Barcelona Events Meeting: Rethinking the Eventful City, How green was my festival: Exploring challenges and opportunities associated with staging green events, Attendees' attitudes towards supporting green practices at two Afrikaans arts festivals, Information and Communication Technologies in Tourism 2015. Academia.edu no longer supports Internet Explorer. Henderson & Musgrave (2014),"Changing audience behaviour: festival goers and throwaway tents ", International Journal of Event and Festival Management 5 (3) pp247-262 addresses this question. <> You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010. http://dx.doi.org/10.1108/IJEFM-11-2013-0031. Litter,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu, Manchester: IPM, ISBN: 978-1-9998459-5-7, pp. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Implications of this study suggest that an enhanced understanding of the factors influencing attendees willingness to pay for apparel attributes can lead to better meeting the wants of attendees, more sales and higher margins on sales. Authors. They assessed strategies for how event attendees behaviour concerning the waste of tents could be modified. The review in this chapter has provided an overall introduction to the speaker-audience interactions in political oratory. | Find, read and cite all the research you . 3 0 obj Cited By ~ 11. Ed.) Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. Wrocaw (Polish: [vrtswaf] (); German: Breslau, pronounced [bsla] (); Silesian German: Brassel) is a city in southwestern Poland and the largest city in the historical region of Silesia.It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, roughly 350 kilometres (220 mi) from the Baltic Sea to the north and 40 kilometres (25 mi) from the Sudeten . ISBN: 978-1-9998459-5-7, pp. The social rhythm, as it is interactively and artfully produced between participants, makes the festival recognisable as a festival, and attractive as a social event. 2014 . by Kristyna Habrova. (2012) Cultural Events and Cultural Heritage in times of crisis: A Case in Catalonia. The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega-events in general, and in mega-events in emerging economies - such as the 2010 Shanghai Expo - in particular. Other authors. The study examined two differing approaches to product design for environmentally linked apparel: A message visible on the outside of the garment vs. an environmental certification inside the garment. 5 No. Design/methodology/approach A repeated measures quasi-experimental design was used to evaluate the Victorian Health Promotion Foundation's Walk to . International Journal of Event and Festival Management, Purpose S. Henderson and J. Musgrave, 'Changing audience behaviour: Festival goers and throwaway tents', International Journal of Event and Festival Management, vol. The key environmental areas for event organisers and festival goers to think about are transport, waste, energy, water and supply chain (including food sourcing, merchandise or even the. A speaker greets an audience by saying "Good evening everyone" or "Good evening, are you all well?" The audience typically reacts with a verbal response to the greeting, such as "Good evening" or "Yes, we are fine". Greetings/salutations generally occur at the opening of a speech as a ritual exchange. If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. proceedings of the Global Events Congress IV, 14-16 July 2010, Leeds, UK. 5 . TikTok users have expressed their frustration with the behaviour of attendees. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite . (Lyck, L.,Long, Ph., Grige, A.X. If you think you should have access to this content, click to contact our support team. Another limitation is that the informants were asked to describe only positive incidents. This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. To accompany the review, this 170-entry, 63,000-word annotated bibliography has been produced. Studies have shown that there are: (1) verbal and non-verbal tools used to generate audience responses; (2) distinguishing features of turn-taking behaviour between speaker and audience This paper investigates the social marketing of sustainability in New Zealand and examines the usefulness of advertising campaigns to enlist and empower people, as both consumers and citizens, Purpose The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly thought. The purpose of this paper is to examine a social marketing initiative pursued by the privately owned Swedish music festival Way Out West during 2012-2014. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the "practice of communification". . Full text. PDF | This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. The Communities of Interest of eWOM interactions on Twitter were captured and analysed to understand the structure and content of eWOM. "There's always someone that has to ruin it," one . Findings indicate that key users are usually already prominent individuals and that festivals act as both a direct generator as well as an online animator of eWOM. You can download the paper by clicking the button above. The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization. However, work to improve sustainability, and address carbon emissions arising, Compulsory waste sorting has been in practice in pilot cities in China and is expected to be fully implemented in urban areas of the country by 2025. Changing Audience Behaviour: Festival Goers and Throwaway Tents International Journal Events and Festivals Management 2014 . Using a combination of Social Network Analysis and text analysis (qualitative and quantitative), this article examines eWOM at a tourism destination (Bournemouth) when a festival (Bournemouth Air Show 2013) is staged. Crossref Provided original full text link. Published: (2014) Preserving the Eternal Values of the Research Library in a Throwaway Age by: Maurice B., Line Published: (1991) Throwaway citation of prior work creates risk of bad HCI . A large industrial centre situated in Dolny lsk (Lower Silesia), Wrocaw is the fourth largest city in Poland. This papers aim is to. ( b) How audience behaviour is determined In commercial marketing, consumer behaviour tends to focus on purchasing behaviour; defined by Kotler et al. This site is powered by Eprints3 Methodology A case study featuring 21 semi-structured interviews with stakeholders delivering 7 music, Purpose International Journal of Event and Festival Management [Internet]. Author(s): . 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